Jared McCain had been growing his brand on social media before he became a Tik Tok Sound #shorts

Jared McCain established himself as a skilled basketball player at Centennial High School in California before becoming known for his social media presence. The talented guard signed with Duke and quickly made an impact in college basketball.

Long before his singing became a viral TikTok sound, McCain had been strategically growing his brand on social media, demonstrating savvy off-court awareness that set him apart from his peers.